Piceasoft Ltd. has appointed Mikko Pyykkö as the Chief Commercial Officer effective 1st of February 2020.
Piceasoft is a Finnish company that has created a unique set of software solutions to cover the whole lifecycle of mobile devices. Piceasoft’s innovative products are disrupting mobile device buyback, repair and recycling business and contributing to the circular economy by extending the life span of mobile phones. As consumer buying behaviour is evolving towards online shopping, Piceasoft is continuously developing its digital offerings.
As a new CCO, Mikko will be responsible for the overall sales strategy leading sales network, expanding Piceasoft’s business in new markets and driving company’s international growth further.
With over 20 years of experience in international technology business and working in a range of marketing and sales leadership roles, Mikko brings a wealth of sales leadership knowledge with him to Piceasoft. Throughout his career Mikko has worked with key mobile operators and retailers. Mikko joins Piceasoft from Zippie Ltd, where he was the Vice President, Sales and Ecosystem Development. Earlier he served as Chief Operating Officer at Third Space Auto Ltd and as Vice President of Sales at Jolla Ltd. Mikko holds a Master of Science (MSc) in High Technology Marketing.
“We are delighted to welcome Mikko to boost Piceasoft’s expansion to the new markets and further revenue growth. We have been strong in serving B2B customers with retail and service channels and will put more focus into online channels. Mikko’s experience with online business models, telecom and software and solid track record in executing sales strategies will help us to continue to scale our new business models globally,” says Pia Kantola, Piceasoft CEO.
“I am excited to join Piceasoft and looking forward to build upon the current success. With the growing market of used mobile phones and increasing importance of digital channels, Piceasoft is providing leading solutions fully adapted to evolving customers’ needs. I see the new decade exciting in expanding Piceasoft business in new markets and channels, fueling the profitable growth of the company,” says Mikko Pyykkö.
Piceasoft has launched a new business model for digital channels, which enables to scale business faster. To strengthen the implementation of the new online business further, Piceasoft Co-founder Jyri Roselius will take a role of Chief Operating Officer to oversee business development, industry partnerships and future service innovations at Piceasoft.
For further information please contact:
Pia Kantola, CEO
Mobile: +358 40 7540145
About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting mobile device buyback, repair and recycling business. Our software products are easy to use and offer added value to the end user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.