At Piceasoft, we provide software solutions that enable mobile phone operators, retailers, trade-in companies, and other market players to create seamless user journeys for mobile devices across multiple channels. Companies are increasingly introducing omnichannel consumer services to drive revenue growth and consumer loyalty. But they are not always aware of how to promote these new services.
Creating an effective marketing campaign that will boost your brand’s awareness and promote your services to relevant audiences might seem challenging. However, with the advent of the internet and new technologies, there is a large number of promotion opportunities out there. But how do you seamlessly embrace an omnichannel approach that incorporates different promotion opportunities through a unified experience?
Top considerations when promoting your services
Before we go into more detail on the ways to promote omnichannel consumer services, let’s take a look at some of the top considerations to be aware of when deciding to promote your services.
What is the goal of your campaign?
Defining the goal of your campaign is crucial because it provides purpose, clarity, and it calibrates your efforts towards a specific direction. So, what are some of the goals you can focus on when it comes to promoting your mobile device lifecycle services?
Grow awareness, generate high-quality leads, reengage past or acquire new customers, decrease customer turnover, establish your company as an industry authority – these are just some examples.
Who is your audience?
Similar to setting your campaign’s goal, this will help you fine-tune your efforts towards a precise direction. Your target audience is that specific group of customers most likely to respond favorably to your products or services. Conduct research to find out what their needs are and craft personalized messages based on that.
What stage of the buyer’s journey are they at?
The buyer’s journey is the process consumers go through when they first become aware of a need, research and review available options, and then make a decision to make a purchase. This journey can typically be divided into the following stages: awareness, consideration and decision. Identifying the best ways to reach customers at different points of their journey is vital for an effective marketing campaign.
What are their pain points?
What are some of the problems your prospects are facing? Knowing and understanding these pain points can help you craft an effective unique selling proposition as well as communicate how your services can solve those problems.
How will you reach your target audience?
Now that you know your audience better and you have identified ways to communicate your services accordingly, the next step is to determine how you will reach them. What are the channels you have used thus far to reach your customers? Which new channels and tactics (both online and offline) could you use to reach customers interested in your products/services?
PiceaMobile offering promotion opportunities
PiceaServices Mobile enables B2B customers to quickly implement and easily promote mobile services for consumers. The solution enables B2B customers to attract consumers to initiate the service anytime and anywhere, to connect to omnichannel user journeys in order to drive consumers to a physical store or a website to complete the service.
B2B customers can create branded campaigns in just a few minutes using PiceaServices Product Management (PMC) toolset. Once a campaign is created, the service generates a link or QR code that can be used anywhere in the marketing campaign for consumers to initiate the service.
Below are just some examples of marketing campaigns that could be implemented to promote mobile device lifecycle services such as phone health check, trade-in, insurance purchase, data plan change, or accessory purchase to consumers with PiceaMobile.
On a website
The QR code can be placed on the website to help users start their trade-in journey, for example. If you are running a support website to help consumers fix their mobile devices themselves, you can also include a QR code generated by PiceaMobile that will direct them to the Picea app. The app can be used to scan consumer’s devices and help find bugs.
In a newsletter
If you have a database of existing or prospective customers, you have an option to send email campaigns that can notify them about the mobile services you are offering and provide an easy way to start the process.
In social media
Potential customers could be reached through organic or paid social campaigns. If you, for example, wanted to create a campaign for consumers who might be interested in trading in their mobile devices, you could make posts or run ads on relevant social channels with a link that consumers could follow (or a QR code they could scan) to start the trade-in process in seconds and complete the deal online or in-store.
Through messaging apps
You can also use popular messaging apps like WhatsApp to directly send a link generated by PiceaMobile to a customer to start their mobile journey.
Offline: outdoor advertising, flyers, press, in-store banners
There are also endless opportunities when it comes to promoting your mobile device lifecycle services offline. Simply print the QR code generated by PiceaMobile on flyers, newspaper articles, in-store or outdoor banners. Once consumers scan the code, depending on your campaign goal, they will be guided to a website, app, or point of sale to complete the process.
Extend your mobile device lifecycle solutions with PiceaServices Mobile
Piceasoft’s solutions enable B2B customers to grasp new business opportunities, to offer value-add services to mobile device customers. PiceaMobile is a perfect tool to pilot a trade-in campaign with minimum investments as it offers a fast and easy way to start offering trade-in service to consumers.
About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting the mobile device buyback, repair, and recycling business. Our software products are easy to use and offer added value to the end-user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.