When consumers interact with your mobile device lifecycle services at the point-of-sale, service point or remotely at home, you want the experience to be seamless, coherent, and pleasant. But you also want to ensure a consistent brand experience in all touchpoints.
A brand is above all an emotional experience for consumers when they engage with your business. While it is more than just your company logo, colours, and fonts it is also important to consistently communicate your company’s brand identity. A company’s brand guidelines typically define a set of rules to cover elements such as logos, colour palette, imagery, and tone of voice.
Branding of mobile experience
Picea® Services Mobile allows Piceasoft B2B customers to create easily and quickly mobile services for consumers. You can select which device identification methods and device diagnostics tests are performed on a consumer’s mobile as part of the service flow.
But there is more. Whether you want to implement a mobile service or campaign for example for a phone health check, trade-in, or insurance for consumers, you can also create a look and feel for the mobile experience that reflects your company’s brand.
All you need is the PiceaMobile solution that includes Product Management Console (PMC), a web-based toolset, that allows you to easily apply brand identity elements such as brand colour palette, logo and images and define the appearance of the UI elements in the PiceaOne mobile application. PiceaOne application is used in services such as mobile device trade-in, repair, or insurance to analyse the condition of the device.
Image: 1 Brandable UI elements in PiceaMobile
The branding feature is particularly useful for mobile operators or retailers who want to extend their mobile device lifecycle services to consumers. The Piceasoft PMC allows easy and quick creation of dynamic campaigns to drive consumers to retail stores or e-commerce sites.
Whether the marketing department wants to create campaigns for example for specific events, trade-in offers or seasonal campaigns, all can be done using the same web-based user interface while keeping the brand experience consistent.
Image: 2 Examples of campaign pages designed for PiceaMobile
Branding the POS application UI
When consumers start a service with their mobiles, they can be guided to the nearest store to finalize the service. Using PiceaServices point-of-sale (POS) applications retailers can offer value-added services to transfer device data, analyse device condition, manage trade-in, and securely erase mobile device data.
PiceaServices applications UI can also be customized with company-specific branding. Consistent brand image can be applied in the UI across the retailer’s network of stores by branding the UI for example background images, font colours and service icons.
Image: 3 Brandable UI elements of PiceaServices UI at the point of sale
Image: 4 Examples of branded PiceaServices UI
Whatever service is being performed to the consumer’s device using PiceaServices, after the operation is completed, a branded report of the service is available to be given to the consumer. Retailers and recyclers can access the report through PiceaReporting.
Image: 5 Example of branding in the pdf report
Using PiceaServices you can easily apply your branding across your mobile device lifecycle business. Visit our website to learn more about Piceasoft’s omnichannel solutions.
For more information or to request a demo, fill in the demo request form
About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting the mobile device buyback, repair, and recycling business. Our
software products are easy to use and offer added value to the end-user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.