Our Amazing Team

Pia Kantola


Pia Kantola is the Chief Executive Officer of Piceasoft. Pia is responsible for the development and execution of company’s strategy and growth. Prior joining Piceasoft Pia worked as a Vice President and a COO at HMD Global Oy. With in-depth experience of mobile phone and software industry, Pia has led large organisations at Microsoft, Nokia and Fastems in areas including software development, sales, product management, operations and customer service.

Jyri Roselius


Jyri Roselius is the Chief Commercial Officer, co-founder and member of the Piceasoft Board of Directors. Jyri was leading the company as a CEO during its first years and has grown Piceasoft to a Europe’s leading provider of mobile device lifecycle software. As CCO Jyri is responsible for developing and executing Piceasoft’s sales and commercial strategy on a global level. Before Piceasoft, Jyri worked many years at Nokia in several management positions. Jyri also has a long experience of international software operations.

Jani Väänänen


Jani Väänänen is Piceasoft’s Chief Technology Officer, co-founder and member of the Board of Directors. Jani is responsible for our research and development. Jani is known as a very skillful software developer and an innovator with multiple patents. Jani has versatile and deep knowledge on the range of technologies including PC connectivity, mobile operating systems, cloud technologies and AI.

Joni Lagerbom

VP of Customer Services

Joni Lagerbom is our Vice President of Customer Services, co-founder and member of Piceasoft Board of Directors. Joni manages Piceasoft’s customer service strategy including support, feedback and product delivery and the overall performance of people and processes to achieve the highest levels of customer satisfaction. Joni has a strong background in software development and customer care of Nokia PC software products for millions of customers.

Samuli Ylinen

Product Director

Samuli Ylinen is our Product Director. He is responsible for leading the formation and execution of Piceasoft's product strategy according to customer needs. Samuli works closely with sales, marketing and R&D teams to ensure timely delivery of all product activities and alignment across different functions. Samuli has broad experience in software product design and product creation programs at Microsoft and Nokia and in-depth knowledge of managing customer experience from gathering customer needs, to concepting, implementing and delivering innovations to over a hundred million consumers.

Pasi Pihlman

VP of Sales

Pasi Pihlman is responsible for sales in the most strategic markets. Pasi has long experience of international sales management in UK and Australia. Before Piceasoft Pasi has been working in Tabernus, a data erasure company, and has held various key account management positions at two Cisco partners in UK and in Australia concentrating on unified communications.

Juha Roysko

Juha Röyskö

Sales Director

Juha Röyskö is the Sales Director of Piceasoft working with many of the European countries and operator customers. Juha has broad international experience in sales and product management positions. He has also led industrial relations in interoperability area.

Kari Ketola

Kari Ketola


Kari Ketola is the Channel Sales Director of Piceasoft and responsible for developing channel partner program and driving revenue opportunities with partners. Kari has extensive experience in ICT industry in enterprise content management, professional service business, sales and establishing operations in international markets at M-Files, PragmatIQ, Cybercom and DB-Manager.

Pauliina Liuhala

Pauliina Liuhala


Pauliina Liuhala is Finance and HR Manager at Piceasoft. She is managing financial controls, budgeting and reporting. She is also responsible for human resources practices including talent management, work culture and wellbeing. Pauliina has strong accounting background and experience on corporate governance in several enterprises. Pauliina is member of the board of Insecon Oy and Pirkan Verkkopalvelu Oy and Chairman of the Board of Linvestment Oy.

Anne Huotari

Anne Huotari


Anne Huotari is responsible for Piceasoft marketing, communications and brand development. She ensures that Piceasoft marketing strategy supports overall brand awareness and sales execution. She has led marketing and digital service development projects in various areas such as developer programs, usability and B2B customer support at Sandvik, Microsoft and Nokia.