2012

2012

Company founded.

2013

2013

The first customer for PiceaSwitch.

2014

2014

Telefonica – breakthrough on European market.

2015

2015

New products PiceaEraser and PiceaDiagnostics added to product portfolio, PiceaSwitch online service.

2016

2016

Global presence – customers in over 40 countries – PiceaEraser online service, growing 300 % annually. Customer satisfaction rate 94%.

2017

2017

Continuous product development, new business models and scaling to new customer segments.

2018

2018

PiceaServices OnTheFly launched - our innovative platform to remotely verify and perform full diagnostics on a customer’s mobile through an App.

Unified product platform for PiceaServices.

Selected to Horizon 2020 EU Research and Innovation programme.

2019

2019

Global presence expanded – customers in over 75 countries.

Piceasoft Partner Program launched.

Sales partner network expanded to new markets.

Established Piceasoft South Europe.

Omnichannel trade-in solution added to PiceaServices portfolio.

2020

2020

Listed among Deloitte Technology Fast 500 EMEA companies.

Omnichannel offering extended with Picea® Mobile and new Online API.

Data product family launched including AI-powered diagnostics.

Expanded into new customer segments and new markets including Russia and South Africa.

Picea® Services sold to over 1000 companies.

New office location with new team members.

2021

2021

AI-based grading brought to consumers at home.

Extended branding capabilities in PiceaServices Omnichannel.

New global trade-in partnerships and integrations.

Patent portfolio expanded.

Mikko Pyykkö appointed as a new CEO.

New members appointed to the board of directors.

2022

2022

Celebrating 10 years of business.

Launched PiceaOnline, the industry-first all-in-one business platform and ecosystem for the circular economy of mobile devices.