2012
Company founded.
2013
The first customer for PiceaSwitch.
2014
Telefonica – breakthrough on European market.
2015
New products PiceaEraser and PiceaDiagnostics added to product portfolio, PiceaSwitch online service.
2016
Global presence – customers in over 40 countries – PiceaEraser online service, growing 300 % annually. Customer satisfaction rate 94%.
2017
Continuous product development, new business models and scaling to new customer segments.
2018
PiceaServices OnTheFly launched - our innovative platform to remotely verify and perform full diagnostics on a customer’s mobile through an App.
Unified product platform for PiceaServices.
Selected to Horizon 2020 EU Research and Innovation programme.
2019
Global presence expanded – customers in over 75 countries.
Piceasoft Partner Program launched.
Sales partner network expanded to new markets.
Established Piceasoft South Europe.
Omnichannel trade-in solution added to PiceaServices portfolio.
2020
Listed among Deloitte Technology Fast 500 EMEA companies.
Omnichannel offering extended with Picea® Mobile and new Online API.
Data product family launched including AI-powered diagnostics.
Expanded into new customer segments and new markets including Russia and South Africa.
Picea® Services sold to over 1000 companies.
New office location with new team members.
2021
AI-based grading brought to consumers at home.
Extended branding capabilities in PiceaServices Omnichannel.
New global trade-in partnerships and integrations.
Patent portfolio expanded.
Mikko Pyykkö appointed as a new CEO.
New members appointed to the board of directors.
2022
Celebrating 10 years of business.
Launched PiceaOnline, the industry-first all-in-one business platform and ecosystem for the circular economy of mobile devices and consumer electronics.