Skip to main content


Piceasoft and SBS announce strategic partnership to expand customer reach and value

Piceasoft, a leading provider of mobile device lifecycle solutions software, is pleased to announce a strategic partnership with SBS, one of Europe’s biggest producers and distributors of consumer electronic accessories.

Under this strategic partnership, SBS will offer Piceasoft’s mobile device lifecycle software solutions to its customers in Europe, with the exception of France. With both companies sharing a commitment to quality and innovation, this collaboration enhances the service offerings for electronic retail, telecom, repair, and refurbishing companies, enabling them to create new business opportunities with a broader range of products and services for mobile device users.

Piceasoft and SBS have achieved success in their respective domains, serving similar customer bases. By coming together, the two industry leaders will harness their expertise and complementary offerings to jointly provide incremental value to their customers. Simultaneously, this partnership will expand the reach of Piceasoft’s lifecycle solutions to new markets and strengthen SBS’s position in mobile device services.

Both companies are also committed to cultivating a long-term relationship and collaboratively developing new innovative solutions. The joint offerings will enhance business opportunities for customers and address the pressing need to reduce electronic waste, making it a win-win for businesses and the environment.

When speaking about this unique partnership, Piceasoft CEO Kristian Järnefelt says: “We are truly excited to start collaborating with SBS. Together, we can provide significant value to our retail and telecom customers and their consumer customers across Europe by creating new mobile device lifecycle and circular economy services.”

“This partnership reflects our ongoing commitment to innovation and excellence in the mobile phone sector. We are convinced that Piceasoft software can bring our customers new business opportunities and, at the same time, provide useful services to the end customers “, says Sandro Storti, CEO of SBS.


About Piceasoft

Located in Tampere, Finland, and founded in 2012, Piceasoft creates new business opportunities within the mobile device circular economy. Our ever-expanding platform and ecosystem powers companies at all levels to offer mobile device trade-in, support, repair, and recycling services. Working with customers and partners in over 70 countries, our platform provides a single solution for businesses to introduce new services and revenue streams while reducing e-waste and promoting sustainability.

About SBS

Founded in 1994 in the province of Novara, SBS is an international leader in the smartphone and tablet accessories sector. SBS products are renowned for their design and for their ability to meet the various demands of the consumer electronics market, which is constantly evolving. It is also developing in-house a series of apps and services to add value to the practicality of the accessory, as well as display solutions for the trade to increase retail profitability. SBS adopts a business-focused approach but with a consumer-oriented philosophy to enable the end customer to enjoy an innovative and satisfying experience at the point of sale.

A success story with an increasing focus on the future of technology, design and services.