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Piceasoft showcases its new PiceaOnline business platform at Mobile World Congress 2023 in Barcelona

Piceasoft will showcase its new online business platform and latest innovations at the Mobile World Congress in Barcelona on 27 February – 2 March 2023.

The mobile device trade-in market continues to grow, and many consumers are looking to upgrade to the latest models, which has led to a rise in the number of trade-in programs and services. The growing demand for refurbished devices even more strongly drives the market growth as more consumers become conscious of the environmental impact of buying new devices. A similar trend is seen in other electronic devices, such as smartwatches, game consoles, and laptops.

Picea® Online is an all-in-one platform for businesses to offer trade-in, insurance, or support & repair services for mobile devices and other consumer electronic devices. PiceaOnline merges Piceasoft’s mobile device lifecycle management technology, artificial intelligence-driven innovations, and consumer-facing services into one web-based solution. Optimized for mobile operators, electronic retailers, e-commerce, repair, insurance, and trade-in vendors, Picea Online offers superior user experience to drive new sustainable business opportunities and operational excellence across multiple channels in a consistent manner.

“We are very excited to showcase our new versatile PiceaOnline platform, combining state-of-the-art AI, automated device diagnostics, and seamless new business process creation. It is the all-in-one-solution and trusted operating system for the consumer electronics circular economy. With our trusted partners, we focus on increasing sustainability awareness and activating consumers. Together we can cater to consumers on all touch points in a convenient, efficient, and sustainable manner. I cannot wait to introduce our latest innovations, which will continue to transform the circular economy business for customers, partners, and consumers alike”, says Mikko Pyykkö, Piceasoft CEO.

Meet Piceasoft at Hall 5 in stand 5G15

Join us at MWC Barcelona at stand 5G15 to see the demos of PiceaOnline and discuss how Piceasoft can help you create new sustainable services, drive profitability, and offer more efficient business processes to increase customer loyalty.

To book a meeting in advance, contact us at:

For more information, contact:

Mikko Pyykkö, Piceasoft CEO
Mobile: + 358 50 3563110

About Piceasoft

Located in Tampere, Finland, and founded in 2012, Piceasoft creates new business opportunities within the mobile device circular economy. Our ever-expanding platform and ecosystem powers companies at all levels to offer mobile device trade-in, support, repair, and recycling services. Working with customers and partners in over 70 countries, our platform provides a single solution for businesses to introduce new services and revenue streams while reducing e-waste and promoting sustainability.