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With Piceasoft’s OnTheFly solution consumers can start their trade-in experience anywhere

Piceasoft is continuously developing its offering to support growing mobile phone trade-in market and evolving consumer shopping habits and behaviour. Piceasoft’s innovative Trade-In OnTheFly solution enables retailers to offer more efficient business processes and increase customer satisfaction in the digital channels. By integrating Trade-In OnTheFly into buyback and trade-in processes, retailers can offer fully customized digital trade-in journey for their customers.

Consumers can easily connect to the trade-in web service with their mobile phones and start trade-in journey anywhere. The trade-in value is assigned by recognizing device manufacturer and model and analyzing the device condition. Through automated tests, consumers are offered accurate valuations for their device instantly, ensuring accurate, fair and best trade-in value both for the consumer and the retailer.

By offering an easy way for consumers to check the trade-in value for their phones online, the solution can also be easily used to attract customers outside of the store and drive new customers into the physical retail stores. Piceasoft customers can also create innovative marketing campaigns for consumers to initiate their trade-in journey directly from marketing ad on web pages, newspaper, email or social media. Opportunities are limitless!

Retailers can also leverage the OnTheFly technology and enhance user experience for retail personnel who can use tablets to assign trade-in value for devices. This benefits specifically those who use tablets to serve their customers in their retail environment.

Trade-in vendors and recyclers can integrate the service with their warehouse catalogue and device inventory. The Trade-In solution provides real-time visibility of the traded mobile devices incoming from the stores as well as information about devices’ condition. Piceasoft’s unified reporting provides all device diagnostics results. Trade-in vendors and recyclers can trust that devices are diagnosed and device locks are removed prior to the devices being received at the warehouse. This expedites the process and enables reselling of the trade-in devices even faster.

“By providing omni-channel trade-in solutions and unique experiences across multiple touchpoints to consumers, retailers can more easily serve more customers at the same time, improve in-store efficiency and drive customer loyalty,” Pia Kantola, Piceasoft CEO explains.

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About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting mobile device buyback, repair and recycling business. Our software products are easy to use and offer added value to the end user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.

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