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Piceasoft’s Trade-In solution supports consumer’s digital journey in mobile device exchange

As Europe’s leading software provider for mobile device lifecycle solutions, Piceasoft is continuously developing its offering to support growing mobile phone trade-in market and evolving consumer shopping behaviours.

Piceasoft’s innovative Trade-In OnTheFly solution enables retailers to offer more efficient business processes and increase customer satisfaction in the digital channels. By integrating Trade-In OnTheFly into buyback and trade-in processes, retailers can offer fully customized digital trade-in journey for their customers.

Consumers can easily connect to the trade-in web service with their mobile phones and start trade-in journey anywhere. The trade-in value is assigned by recognizing device manufacturer and model and analyzing the device condition. Through automated tests, consumers are offered accurate valuations for their device instantly, ensuring accurate, fair and best trade-in value both for the consumer and the retailer.

By offering an easy way for consumers to check the trade-in value for their phones online, the solution can also be easily used to attract customers outside of the store and drive new customers into the physical retail stores. Piceasoft customers can also create innovative marketing campaigns for consumers to initiate their trade-in journey directly from marketing ad on web pages, newspaper, email or social media. Opportunities are limitless!

Retailers can also leverage the OnTheFly technology and enhance user experience for retail personnel who can use tablets to assign trade-in value for devices. This benefits specifically those who use tablets to serve their customers in their retail environment.

“By providing omni-channel trade-in solutions and unique experiences across multiple touchpoints to consumers, retailers can more easily serve more customers at the same time, improve in-store efficiency and drive customer loyalty,” Pia Kantola, Piceasoft CEO explains.

Piceasoft will be showcasing its solutions, including Trade-In OnTheFly, at Mobile World Congress Americas in Los Angeles on 22- 24 October 2019.

Meet Piceasoft at Mobile World Congress in Los Angeles – stand W.4770

Meet Piceasoft at gsmExchange tradeZone booth W.4770 to see product demos and discuss how Piceasoft can help to drive profitability, offer more efficient business processes and increase customer loyalty in your business.

  • Picea® Services OnTheFly is the latest innovative platform to remotely verify and perform full diagnostics on a customer’s mobile and assign accurate trade-in value.
  • Picea® Services offers leading point of sale applications for phone data transfer, device diagnostics, trade-in and mobile data erasure for retail and telecom operators.
  • Picea® Services Volume, a complete mobile device solution for refurbishment, ITAD and repair centers, increases efficiency and streamlines recycling processes.

Contact to book a meeting or just visit Piceasoft stand W.4770.

For more information, contact:

Pasi Pihlman
VP of Sales, Piceasoft Ltd.
+358 44 544 9353

To learn more visit:

About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting mobile device buyback, repair and recycling business. Our software products are easy to use and offer added value to the end user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.

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