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DNA selects PiceaEraser for mobile data erasure

mobile data erasure

DNA and Piceasoft have signed an agreement to deploy PiceaEraser software in over 60 DNA Kauppa stores in Finland. PiceaEraser is an ADISA certified mobile data erasure solution, that reliably and permanently erases all sensitive data from mobile phones.

When GDPR came into force on May 2018, reliable data erasure became even more important both for consumers and businesses. PiceaEraser helps to perform data erasure and guarantees that 100% of the phone’s sensitive data is properly erased for example when a loan device is returned or an old device is brought into the store for trade-in. Once data is permanently erased, phone can be given away with complete peace of mind that sensitive data is not exposed to anyone else. Full audit trail for data erasure is available via reporting both for the consumer and sales personnel.

“Privacy of our customers is of the utmost importance to us. With the ADISA Certified PiceaEraser, we can ensure that mobile devices can be reliably erased in the store when needed. The customer can also be certain that their personal information will not remain on the old phone”, says Procurement and Logistics Manager Janne Paldanius from DNA.

The agreement is a continuation to earlier co-operation between DNA and Piceasoft.

“We’ve been working together for a long time and DNA has been using PiceaSwitch for many years to quickly and easily transfer content to a new phone. We are very pleased to expand our co-operation to other PiceaServices products as it demonstrates that our solutions help to add value and improve customer experience”, says Jyri Roselius, Piceasoft CEO.

For any inquiry about Piceasoft please contact:

Jyri Roselius CEO, Piceasoft Ltd
Mobile: +358 40 530 2601

For more information about ADISA certification: 

Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting mobile device buyback, repair and recycling business. Our software products are easy to use and offer added value to the end user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.

DNA Plc is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland’s largest cable operator and the leading pay TV provider in both cable and terrestrial networks. For DNA, the key area for growth in corporate business is the new way of working, independent of time and place, facilitated by smart terminal devices, diverse communications services and rapid connections. In 2017, DNA recorded net sales of EUR 886 million and an operating profit of EUR 124 million. DNA has more than 3.9 million subscriptions in its fixed and mobile communications networks. The Group also includes DNA Store, Finland’s largest retail chain selling mobile phones. DNA shares are listed on Nasdaq Helsinki Ltd. For further information, visit or follow us on Twitter @DNA_fi and Facebook.