Skip to main content


PiceaServices platform connects marketing teams to offer compelling consumer services

Piceasoft’s mission is to extend the lifecycle value of mobile devices. We do this by providing omnichannel solutions to cover the entire lifecycle of a mobile device, from purchasing to device diagnostics, trade-in, and recycling. Our solutions are used by the mobile device ecosystem players to create new revenue, save costs, and improve customer experience and loyalty.

Traditionally Picea® Services solutions have been used by different functions of a business, such as retail, care, and operations teams. However, we have systematically developed our solutions to support every part of an organization that is involved in providing mobile device lifecycle services to its customers. Our easy-to-use software platform to sell, repair, trade in, and recycle phones connects different teams and people. This ensures transparency, efficiency, and value across the entire business.

An easy-to-use campaign tool for marketing

We have recently put more focus on the needs of marketing and sales teams to provide customers with new ways to attract their target audience, do sales promotions and drive consumers to sales touchpoints. Marketing plays a key role in cases when a mobile operator, retail, or insurance company wants to run a campaign for mobile device trade-in, insurance sales, or recycling.

Picea® Services Mobile allows Piceasoft customers to create a branded service in just a few minutes using the easy to use web-based Picea® Services Management toolset. By leveraging PiceaMobile, our customers can create marketing campaigns to promote their mobile device lifecycle services in online advertising, newspapers, emails, or social media. They can connect consumers to omnichannel user journeys to drive them to a physical store or a website to complete the service.

PiceaMobile lets customers select which identification methods and device diagnostics tests fit best the given campaign and are performed on consumers’ mobiles. The service offers increased convenience also for the consumers as it automatically identifies the device information, such as the device model and SIM card. Consumer’s personal data is not shared, thus keeping personal information safe.

Offer new services to engage and excite your consumers

Consumers spend a lot of time with mobile devices, they depend on their phones more than ever and are interested in the condition and value of their devices. PiceaMobile offers a compelling way to engage consumers. They can initiate the service from a link or QR code provided in the marketing campaign and run the selected tests to analyze the device condition themselves.

The service automatically detects the device information. Consumers can get accurate information on the device’s condition and value while having the mobile still in their hands. They can be given offers on device trade-in, insurance, or other services. As the SIM information is recognized, mobile operators can use the service to attract consumers to change or upgrade their mobile subscriptions.

The service experience can be enhanced by using PiceaServices at the point of sale to offer data transfer, data erasing, and other services. It has become evident that consumers are willing to pay for these value-added services.

Piceasoft’s solutions enable customers to grasp new business opportunities, drive productivity, and transform their business into one connected team to offer value-add services to mobile device customers. If you are interested in extending your mobile device lifecycle solutions with PiceaServices Mobile fill in the demo request form and describe your interest in the open text field.

To learn more visit:

About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting the mobile device buyback, repair, and recycling business. Our software products are easy to use and offer added value to the end-user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.