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Piceasoft reaffirms a leading position in the Nordics by signing a License Agreement with Hi3G for use of PiceaServices™ in all its stores in Denmark

As a market leader in the Nordics, Piceasoft has used its know how in mobile operator markets to develop a portable solution for Hi3G by extending the business offering and improving customer experience, resulting in a truly customer-friendly business.

Hi3G, operating under the brand 3 in Denmark, is going to use PiceaSwitch™ in a 2-month pilot project and will introduce the service to all of their thirty stores in early spring 2017. The company’s intent is to ensure growth by providing innovative high-quality, state-of-the-art new services to its customers.

“There is a clear trend among telecom companies to pursue growth through innovative digital services. Our unique technology and expertise in this business segment give us the required edge,” said Jyri Roselius, Piceasoft CEO.

“We want to make it as easy as possible for our customers to switch devices by introducing an innovative Piceasoft technology to our stores. Decisive factors for selecting PiceaSwitch™ were speed, user-friendliness, and ability to transfer more content types,” said Casper Olsen, Head of Proposition Management, Consumer Market at 3 in Denmark.

For any inquiry about PiceaSwitch, and other Piceasoft products please contact:
Jyri Roselius CEO, Piceasoft Ltd
Mobile: +358 40 530 2601

For any inquiry about 3, please contact:
Rikke Juul, Head of PR & Communications, 3 Danmark
Mobile: 31 200 400

About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting mobile device buyback, repair and recycling business. Our software products are easy to use and offer added value to the end user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.

About  3
3 offer Danes mobile telephony and mobile broadband. The combination of 3’s 3G network and lightning-fast 4G / LTE network, ensures the Danes access to the networks of the future – today. 3 in Denmark is part of Hi3G Access, which has mobile licenses in Denmark and Sweden and is owned by CK Hutchison Holdings Limited (60%) and Investor  AB (40%). Both owners have global industrial and technological experience. You can visit 3 on