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Boost your retail service performance with visibility to omnichannel consumer journeys

At Piceasoft we build seamless user journeys for mobile device lifecycle services across multiple channels. Operators, retailers, care, and insurance companies are increasingly introducing omnichannel consumer services to drive revenue growth and consumer loyalty.

The omnichannel approach is all about the integrated consumer journey. The user starts the service in one channel and continues seamlessly in another. The visibility of the whole omnichannel service journey is the key to success and improving the user experience and performance of the service.

Imagine an electronic retail store offering mobile device trade-in programs at their point of sale. The retailer has a challenge: how to attract more consumers to visit their stores and trade in their phones. The solution is Picea® Services Mobile, which they can use to extend the service experience beyond the physical point of sale.

The retailer creates a marketing campaign with PiceaServices Mobile to promote mobile device trade-in offers for consumers. The campaign includes a trade-in advert with QR codes or links within social media channels.

A consumer is browsing the retailer’s website at home, spots the advert for a trade-in offer and scans the QR code to check the device trade-in offer. After scanning the QR code, relevant test cases for the device, for example, screen and button tests are run for the device to analyze the device condition. The consumer gets an initial device trade-in offer and is advised to go to the nearest store to complete the trade-in.

Once in a retail store, the salesperson connects the phone to Picea® Services. The software detects the device automatically and shows that the device has been analyzed earlier. The salesperson can use PiceaServices History to see the initial trade-in price offered to the consumer and the device tests performed earlier by the consumer. The sales rep can also continue to test the device where the consumer’s tests were left off.

The retailer can follow the complete user journey with PiceaServices History. For a truly smooth customer experience, it is important to be able to track the history of mobile device service operations throughout the omnichannel customer journey and continue the service where it was previously left off.

Fill in the demo request form to discuss with us how PiceaServices Mobile can help to promote and extend the service experience beyond the point of sale and how to track the mobile device journey with PiceaServices History throughout the consumer touchpoints.

For further information please contact:
Pia Kantola, Piceasoft CEO
Mobile: +358 40 7540145

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About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting the mobile device buyback, repair, and recycling business. Our software products are easy to use and offer added value to the end-user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.