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Piceasoft expands its product portfolio with data-driven and AI-powered solutions

Piceasoft, Europe’s leading software provider for mobile device lifecycle solutions, expands its offering with a new product family, Picea® Services Data. PiceaServices Data provides business intelligence with data-driven and AI-powered solutions to optimize mobile device lifecycle services, improve customer experience, and create new revenue opportunities.

Big data and artificial intelligence are driving business innovation. Every company having access to vast data resources is expected to use it for customers’ benefit by offering more intelligent products.

“Granular, and carefully anonymized, data reflect customer behavior in an unbiased way being a key to systematic optimization of products and services to maximize customer satisfaction. Access to customer behavioral data also enables the innovation of completely new data and AI-driven services. This provides business opportunities for the whole ecosystem that participates to value exchange networks built around the data”, says Teemu Birkstedt, Professor of Practice, Data Ecosystems and Digital Futures at the University of Turku, Turku School of Economics. Teemu has a long experience in the data-driven businesses and besides his academic assignment, he is a successful entrepreneur in the area of strategic data development.

Throughout its existence, Piceasoft has built capabilities to collect metadata from its offering to better understand the usage of mobile device lifecycle services. Now the company wants to empower its customers with PiceaServices Data offering and provide a new range of data-driven insights to boost their business.

The new product family comprises of Picea® Device Data, Picea® Reporting, and Picea® History and offers the following benefits:

  • Know behavior patterns of mobile device consumers and get insights to retain your customers
  • Act on fact-based mobile device usage data and provide better customer service
  • Save costs by automatically retrieving mobile device information into your own systems
  • Increase revenue by spotting up-sell opportunities and create new business opportunities

PiceaDevice Data is a new addition that offers comprehensive details of mobile device properties and technical information. Device data is available via Device Data API that allows customers to automatically retrieve detailed mobile device data into their own systems, such as an e-commerce site or ERP, and save costs. Device information covers approximately 10 000 individual device models with detailed and validated information.

PiceaReporting provides cloud-based real-time statistics on store and company levels as well as detailed device information. For example, an After Sales Manager of a retail chain can follow up via PiceaReporting how many devices have been diagnosed at each point of sale and how much NFF has been reduced.

PiceaHistory offers improved visibility to operations history performed on a single mobile device at all touchpoints. For example, History allows users to check earlier service records of a mobile device whether operations were performed at home, point of sale, or warehouse. Similarly, a store manager can follow up shop level performance and which service operations are most used, and which need further improvement.

PiceaDevice Data is a standalone offering, whereas PiceaReporting and PiceaHistory are available for customers who have other PiceaServices solutions in use and who can access their own data.

“The new product family is designed to complete our PiceaServices offering, help our customers to make better-informed decisions, improve customer experience, and drive new revenue growth. The product family will be complemented soon with an AI-powered diagnostics solution, so there is even more to come, “says Pia Kantola, Piceasoft CEO.

Existing customers who are not yet benefiting from PiceaReporting and PiceaHistory can inquiry a free trial at: Request a trial.

If you are interested in integrating PiceaServices Device Data into your own services, fill in Request a demo form and indicate your interest in getting a sample file for Device Data in the open text field.

To learn more about PiceaServices Data offering, go to:

For further information please contact:
Pia Kantola, CEO
Mobile: +358 40 7540145

To learn more visit:

About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting mobile device buyback, repair, and recycling business. Our software products are easy to use and offer added value to the end-user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.