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Piceasoft showcases its mobile device trade-in business platform at MWC22 in Barcelona

Piceasoft will be showcasing its innovative mobile device trade-in business platform and more of its latest developments at the Mobile World Congress in Barcelona on 28 February – 3 March 2022.

Piceasoft is a leading software provider with an innovative and easy-to-use omnichannel platform to enable the selling, recycling and repairing of mobile devices. Our software creates new service revenue opportunities and costs savings for mobile operators and retailers as well as trade-in, repair, and recycling companies.

To support the rapidly growing mobile device trade-in market, Piceasoft continuously develops its solutions to enable more efficient business processes and increase customer satisfaction.

Whether you want to provide trade-in programs in mobile, in-store, or online, Piceasoft’s omnichannel solution provides automatic device detection, condition analysis for accurate device grading and detection of harmful accounts and locks. Piceasoft customers can eliminate the variance in trade-in values by using trade-in prices provided by our already integrated trade-in vendors’ catalogues against actual verified device conditions.

With our fully brandable turnkey solution and ready-made integrations, Piceasoft customers can easily connect to the trade-in business ecosystem and ensure a faster time to market, helping increase revenue opportunities. The same Piceasoft omnichannel solution scales to support opportunities for businesses operating within mobile insurance, microfinance and repair.

Connect mobile consumers to your trade-in service anywhere and anytime

Picea® Services Mobile enables rapid implementation of trade-in services for consumers, who can initiate the service anytime and anywhere with their mobiles. The latest developments offer an improved mobile experience and better consumer engagement, whilst also encouraging mobile users to go directly where you want them to go, to complete the trade-in transaction:

  • Guide consumers to visit their nearest shop by showing the map of your store locations
  • Direct consumer to your online webpage or e-commerce site to take the next action
  • Present consumers with the trade-in offer and send it directly to their email

Customize online trade-in service according to your needs

Those wishing to offer a web service that allows customers to trade in their devices at home or retail stores can utilize PiceaServices Online API to offer fully customized digital trade-in journeys. By leveraging the Online API, customers can unlock numerous benefits including:

  • Enhance your existing web services or create a completely new online trade-in service
  • Automatically recognize the device and offer the highest possible trade-in price
  • Analyse device condition for accurate trade-in value
  • Fetch the trade-in value directly from the trade-in vendor catalogues and decrease variance in device value later in the value chain
  • Enhance user experience for retail personnel who can use tablets to provide trade-in quotes for devices

To offer a complete trade-in experience for customers, Picea® Services point-of-sale applications can be used in-store to provide additional value-added services.

Meet Piceasoft at MWC in Barcelona – Hall 7 Stand 7G23

Meet us at booth 7G23 to see the mobile device trade-in platform demos and discuss how Piceasoft can help you reach customers beyond the point of sale, drive profitability, offer more efficient business processes and increase customer loyalty in your business.

To book a meeting in advance, contact us at:

For more information, contact:

Juha Röyskö, Sales Director, Piceasoft
Mobile: + 358 40 751 4584

To learn more visit:


About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting the mobile device buyback, repair, and recycling business. Our software products are easy to use and offer added value to the end-user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.