Skip to main content


Piceasoft Selects Genuine Solutions

Multi-award-winning Genuine Solutions selected by Piceasoft to help support and drive strategic partnerships across key markets such as the UK, Ireland, Canada, and Poland.

Piceasoft, a leading software provider for mobile device lifecycle solutions, is proud to announce it has signed a Reseller Agreement with the multi-award winning Genuine Solutions Group to expand its sales network and support the growing demand of Picea® Services solution.

For complete peace of mind, it has never been more important for operators, retailers, recyclers, and service centres to have access to expert support and a proven solution when it comes to Device Lifecycle Management. This is especially true when meeting the challenges and threats associated with supporting mobile devices throughout their entire life cycle.

Under the terms of the agreement, Genuine Solutions have been appointed to resell Piceasoft solutions in the UK, Ireland, Canada, and Poland and provide technical support for its customers.

When speaking about this special partnership our Piceasoft CEO, Pia Kantola says:

“We are very excited to partner with Genuine Solutions. They were often referred to as a recognized ecosystem player when we discussed with the industry experts in the UK.  The company is committed to excellent customer service and aligns with our values and principles of sustainability. Our collaboration represents a great opportunity to strengthen the sales network and serve customers even better in these important markets.”

“We spend a lot of time working closely with our customers and partners to provide the right products and services. Piceasoft has got an incredible track record across its key channels as newly appointed partners we cannot wait to start sharing with our customers,” added Anna Morsa, Group Commercial Director- Genuine Solutions Group.

For further information please contact:
Pia Kantola, Piceasoft CEO
Mobile: +358 40 7540145

Anna Morsa, Group Commercial Director – Genuine Solutions Group
Mobile: +44 7591 344 889

To learn more visit:

Genuine Solutions:

About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting mobile device buyback, repair, and recycling business. Our software products are easy to use and offer added value to the end user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life.

About Genuine Solutions
Multi-award-winning, Genuine Solutions Group is a global recycling business as founded in 2005 by CEO Christian McBride.  We are passionate about protecting the environment and preventing the further mining of precious metals by ensuring products are not sent to landfill. With a global reach spanning 51 countries we recycle, recover, and responsibly distribute mobile phones and accessories. We work across a diverse range of market segments, including charities, wholesale, retail, insurance, network providers, phone manufacturers and consumers.